Over the past decade, William has worked as Group Analysis Manager for nVision UK, Head of Communications Research and Head of Consultancy Services for the Future Foundation Group, and Centre Director at the Centre for the Study of Media, Technology and Culture (CSMTC).

His experience as a researcher and trends analyst includes producing everything from thought-leadership ‘think-pieces’ to large-scale multi-methodological and international research programmes. He has worked for clients across every major sector, including Microsoft, HSBC, Unilever, Pfizer, Logica CMG, nPower, P&G, Marks & Spencer, Orange, Cendant, Tesco, the Post Office, Barclays, ITV and the National Lottery Commission.

William was Editor of Practitioner Papers for the Journal of Consumer Behaviour for several years; he publishes widely, from Marketing Week to The Journal of Social and Political Thought, and is co-author of acclaimed consumer insight book Complicated Lives (Wiley, 2005).

He is an experienced platform speaker and media commentator, appearing on hundreds of radio and television programmes, most recently a BBC Time-shift documentary (December 2007) on the changing relation between income, wealth and social status.

William’s expertise includes: