Broad value change (post-materialism, self-actualisation, etc) Changing household and family structures Economic and expenditure trends Demographic change and migration Innovation, technology and innofusion Media consumption, production and circulation Cultural consumption and cultural capital Income and asset dynamics Shifts in life-courses, age-group and cohort analysis Gender and sexuality Ethics and consumption Environmentalism and consumption Dietary change and drinking habits Authenticity and provenance Time use and leisure lifestyles Interpersonal influence and viral marketing Communication and use of communications technology Working patterns, teleworking and attitudes to work Trends in financial attitudes and behaviour Conceptual frameworks & tools for understanding consumer needs